Website Promotion FAQs

A. Redlaw provides a high quality service delivering targeted customers direct to your web site using unique research and design techniques. We optimise current or create new pages for you based on key phrases which will promote your web site and gain you extra traffic. These pages integrate fully with the rest of your web site, and we submit them to the appropriate search engines and directories. We then aim to get these new pages listed in the top 50 or top 30. This is our primary function although we also offer pay-per-click management, research, optimisation and submission packages separately for those with limited budgets or who have already undertaken some of the processes.

Q. Can you give me more detail on what you do for the pay-per-placement package?

There are basically three key stages to each package:

1. Research
2. Design and Submission
3. Monitoring

1. Research
Here we look at your product(s) or service(s) and make a list of the range of key phrases that most aptly describe these products/services. We look at key phrases that have been introduced on your current web site and add any that we feel may be relevant. Don't worry, this is a crucial part of the program and we will work with you to ensure that your key phrases are the right ones for your product or service.

From here we apply our intensive research which will make all the difference between getting little and getting significant amounts of traffic. If ever there was a secret to getting traffic, this is it!

This stage of the program will produce a highly detailed report on key phrases actually used by searchers. It will show many phrases which you may never have considered because we apply lateral searches as well as the obvious. We will also detail the potential relative traffic levels associated with each phrase.

From this list of key phrases, we will be able to choose the ones that are appropriate and have the least competition. The number of key phrases will determine the level of spend you need for this campaign.

2. Design and Submission
Once we know what the targets are (the number of key phrases you've chosen), we will optimise the appropriate number of pages for your web site. It will look and 'feel' like it is part of your site but will be specifically optimised for key phrases so that it is ranked high by search engines.

Once this step is complete for all the pages, we submit them to all the major search engines. It may take several weeks or several months before your new pages are listed. This is entirely in the hands of the search engines and we have no influence over this part of the process.

3. Monitoring
Once submitted, if a page achieves a top 30 or top 50 place in one of the search engines, there is no telling how long it will remain there. Search engines often drop web pages from their listing for no apparent reason or other new web sites may push you out of the top. It is an important part of the process to keep monitoring your position. As soon as we submit your pages, we start providing reports on your positions once a month and resubmit any pages that have been dropped by the search engine. Any pages that have fallen in rank we may re-optimise and resubmit.

The maintenance program is optional after your initial budget has been spent, but if you wish to guarantee to remain in the coveted top positions it is important you consider this program. We would normally recommend a minimum of a 3 month maintenance program each renewal.

Q. Do you create doorway, gateway or informational pages?

A. These pages are created by many of our competitors but are specifically stated by most search engines as 'undesirable' or 'banned'. In other words if you are discovered by search engines utilising this kind of technique you could well be penalised or evn banned from the listings in that engine. We do not subscribe to this method, preferring to only produce serach engine friendly pages that will remain in the engine's listings.

Q. So once you've submitted these pages we no longer need you?

A. Once submitted, if a page achieves a top 30 place in one of the search engines, there is no telling how long it will remain there. Search engines often drop web pages from their listing for no apparent reason or other new web sites may push you out of the top 30. It is an important part of the process to keep monitoring your position. During the initial package we supply reports on your positions once a month and also resubmit any pages that have been dropped by the search engine as well as re-optimise pages that have fallen in rank. This is part of the initial package you will have signed up for which lasts until your budget is spent. The maintenance program is available after this.

Q. My web site is already listed in many of the search engines, what happens when you optimise pages? Will they get removed?

A. No. The optimised pages will rank higher and will not affect any other page listing you may currently have in the search engine. So you will effectively have your web site listed more than once in the search engine which will increase your chances of being found. It's a bonus.

Q. What happens after my budget is spent?

A. As mentioned earlier above, it's likely your web site ranking will fall for whatever reason. If you wish to guarantee to remain in the coveted top positions it is important you consider taking up the maintenance program. We would normally recommend a minimum of a 3 month program each renewal.

Q. What if I want to drop out of the maintenance program before the agreed term?

A. We do not require you to sign contracts that commit you. If you wish to drop out of the program you only have to let us know in advance. We will stop the process at the end of the month and you will only be billed up to that month.

Q. Will you remove all my top position pages if I want to drop out of the maintenance program?

A. Certainly not! The pages will remain on your web server and we will not do anything that will affect your currently listed pages. Please note however, that it's likely that your pages will drop in rank or not be listed at all in time as this is the natural process that occurs on the search engines. (That's why our maintenance program is an important part of the service we offer).

Q. How do I choose key phrases to promote my products or services?

A. Don't worry, this is a crucial part of the program and we will work with you to ensure that your key phrases are the right ones for your product or service. We research the key phrases that you currently use which are related to your product . And finally we check that the key phrases are ones actually used by searchers when looking to buy! This is a service we believe is not offered by everyone and yet can make all the difference between getting little and getting huge amounts of traffic. If ever there was a secret to getting traffic, this is it!

Q. I want you to submit to search engines that are not on your list, can you do that?

A. Possibly, but you should note that around 95% of the world's Internet traffic passes through some 12 search engines. If we don't include the search engine in our plan it's because it's not usually effective to do so. Click here for more information on search engines.

Q. When would we expect to see results in the search engines?

A. All the search engines vary considerably. One or two have been known to index within a month and some take as long as 3 months before results are seen. Generally speaking you should allow 4 to 6 weeks before seeing results and expect that some results may not occur for 3 months or so. This is not unusual and the timescales often change dramatically, sometimes for the better, sometimes not. Our packages include paid inclusion which guarantees you will start to see results usually within a week.

Q. Our web site uses frames, does this make a difference?

A. Yes. Some search engines can't handle frames pages and you will not be listed very well, if at all. Our recommendation would be to remove frames if at all possible. All things being equal, if you had two identical websites listed in one search engine, the non-frames based site will be listed higher. Nuff said.

Q. Our web sites uses Flash, Shockwave, Real Audio, CGI, Shopping Carts, Java or other cool stuff. Will this cause problems for the optimisation programme?

A. Yes. In general we cannot create reasonably ranked pages that include these techniques to a large extent on the web page. We would need to design web pages that do not include any of these techniques. The reality is that for pages that extensively use these techniques, search engines will NOT rank the pages well, if at all. The web page optimisation programme can address these issues but we may need to negotiate a different fee as a lot of redesign may be necessary.

Q. We want to change our own pages rather than rely upon an 'outsider' to do them.

A. Sorry, this is not possible. Pages are specifically optimised around unique algorithms for search engines. The placement and wording of the text is crucial in gaining those coveted top positions. Search engines do not care about design or marketing, only the context.

Q. We have a theme or look to our web site that we want continued throughout.

A. This may be limited depending on what is involved on your current site. Graphics especially may well significantly affect what we can achieve as far as high rankings are concerned. If Redlaw has access to the artwork and text and we will endeavour to match the rest of your web site. Redlaw however will make the final decision on page content especially the text. Without this control we would not be able to guarantee your placements in the search engines.

Q. Our web site home or main page needs to be changed on a regular basis. Can the page be changed to reflect these amendments also?

A. It may be possible to have a special section on the optimised where changes may take place but in general changes to the page may affect the page's rankings.

Q. I've seen one or two other companies offer to get my web pages listed at the top of search engine listings and for less money, why should I use Redlaw?

A. Absolutely true. Redlaw is unique however in that it undertakes research to determine which key phrases customers are using and focus on these. Whilst these other companies may indeed get you into the top 50 say, it's not much help if the key phrases you've employed are not the ones that potential customers use! So you could in fact be at number 1 position in all the search engines, but if the customers are not using those key phrases you might as well not exist! You won't get the traffic! Simple really isn't it? Our intensive research identifies which key phrases people use to find your type of product or service, we focus on those key words and YOU get all the traffic!

Q. I've seen other companies offer to submit my web pages to search engines for less than $20 or even for free, why should I use Redlaw?

A. These companies offer submission programs NOT promotion programs (no matter what they say). These companies will submit your web site to a list of search engines, and that's all they do. Getting listed is not enough! It's relatively easy to get listed in a search engine but requires much more expertise to get listed properly using appropriate key phrases! You will not get noticed otherwise. So these companies charge you for a service that achieves very little and that you could have done yourself for free.

Q. I've seen other companies offer to submit my web pages to 2,000 or more search engines, why should I use Redlaw who submit to far less?

A. Firstly, there are not 2,000 search engines on the Internet (the real number is somewhere around 400). The majority of the 2,000 are directories, registers or Free For All (FFA) sites that nobody, except those people who do the submitting, ever use. Most of these also just collect your e-mail address in order to send you their advertising message and to sell your address on to others. This method is completely ineffective in promoting your web site and will only result in you receiving hundreds of unsolicited e-mails (SPAM). Redlaw ONLY submits to the search engines that account for 97% of the world's Internet traffic.

Q. What levels of traffic will my web site attract once my optimised web pages are indexed on the search engines?

A. Different products or services attract different levels of activity on the Internet and it's impossible to quantify these. For example you would expect more levels of traffic to a web site that sells music CD's, which has a much wider appeal, than traffic to a web site that sells bird cages. What you can expect is an increase in the level of traffic and sales as a result of using targeted key phrases (so long as your web site has appropriate methods in place to 'close' a sale. We have no control over your ability to sell a product or service).

Q. Do you operate 'trade accounts' that settle up on say a 30 day basis?

A. No. Operating that sort of administration internationally would be extremely difficult and not cost effective. Payment must be received in advance in order to secure a place in our busy schedule. Once payment is received, work will commence on the agreed dates.

If there are questions you feel we have not addressed, please feel free to mail them here to us at Redlaw. The e-mail address is at the bottom of every page. We WILL answer them.

If you would like to talk to someone, just let us know your full international telephone number and convenient times for calling you. It will help if you e-mail us first with your telephone number and a summary of what it is you wish to discuss.

Our office hours are from 9.00am to 5.00pm GMT, Monday to Friday.

Please be aware that we are based in the UK and are working on GMT!
That means the following:

UK, GMT, 9.00am is equivalent to:			UK, GMT, 5.00pm is equivalent to:
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Central	CST	3.00am	Central	CST	11.00am
Mountain	MST	2.00am	Mountain	MST	10.00am
Pacific	PST	1.00am	Pacific	PST	9.00am
W. Australia		5.00pm	W. Australia		1.00am

Other world times can be found by clicking on the following: Time Zones