2. You need to research and analyse Internet traffic and marketing patterns.

3. You need to understand what each of the major search engines require in order to get your web pages ranked highly.

Each of the above requires a separate tool, but combined, they will give you absolutely everything you need to create a web page that will get ranked high. And yes, we DO use all of them ourselves and have done for several years, so we know what we are talking about. We also use a number of other tools as well, but these are used to supplement what we do and are not essential. The three we are going to talk about form the basis successful website promotion, but we will list the other resources for you as well, just to show that we are not leaving anything out!

OK, let's get on with it as I'm sure you're keen to get to the meat. Let's look at each of these tools in turn.

1.  Getting to the Top

There's a myth among Web site managers that submitting your Web site to hundreds of search engines will result in thousands of new visitors. That's simply not true. Submitting your web site will only succeed in burying you in the midst of millions of other web pages that are listed on the search engines. An award winning new product by FirstPlace Software called WebPosition Gold™ offers proof that submitting alone is not enough. 

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 30 matches, or does your competitions? 

If you're not listed within the first two or three pages of results, you lose, no matter how many engines you submitted your site to. Evidence shows that the majority of users don't go past the third page when searching for something.

There are two obstacles to solving this problem. First you have to know the many techniques that will move you into a top 10 position. Then, once you learn how to achieve a top 10 search position, you have to monitor your progress - a crucial step, and it normally takes hours to do right. 

WebPosition Gold is the first and only product to combine all the following features designed to launch your Web site to the top of the search engine results.

• Generates HTML pages designed to rank near the top of the search results.
  
  
• Analyzes your existing Web pages and gives plain-English advice on how to improve them.
  
  
• Includes a simple, built-in HTML editor for fast and easy changes.
  
  
• Assists in uploading your new and changed pages.
  
  
• Submits your pages to the major search engines automatically.
  
  
• Reports your positions on each search engine for each keyword you are targeting.
  
  
• Tracks the number of visitors to your site, where they came from, and what keywords they used to find you.
  
  
• And much, much more!

A top 20 ranking in a major search engine like Google, Lycos, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective! 

Over 95% of the search engine traffic to most Web sites comes from 10 to 15 major search engines. Therefore, you should prepare your server for a considerable increase in traffic after achieving just a few top 20 search positions with WebPosition Gold.

Download for FREE by clicking here

Now this software is used by a relatively very small number of web sites on the Internet even though it is an amazing product. It has received numerous awards and testimonials from users and IT WORKS! There is no question that, following the instructions given, you WILL achieve a top listing in all the major search engines.

OK. Now let's make this even better!

What? Better? How is that possible? You've just achieved a top 20 listing, what on earth can top that? Well there is something you can do! Most people never consider it, or if they do, they don't know how to achieve it.

What is it? Well, whilst you will indeed get listed in the top 20, it's also possible that you may not get any additional traffic from that position! So, let's move onto tool number two to see how we overcome this and generate huge amounts of traffic from your top position.

I said that it might be that you will not get any additional traffic even though you are listed in the top 20 or 30. How is this possible? Well, how did you select your key words or phrases to focus your site on and put into your META tags etc? Did you guess them? Did you say "it's pretty obvious isn't it?" and just chose the keywords you thought were right?

If you don't choose the right key words, it doesn't matter if you are number one in every search engine, you won't get the traffic you deserve. Everyone does not think the same way when searching for a product or service. Now at this point you may start to think that choosing key phrases is not that difficult and what on earth am I going on about? After all, there can only be a limited number of words you can use to search for a product...........?

Wrong! You won't believe how wrong you can be. Let me give you a real example. I promoted a site that sells games for computers. So what key phrases did I originally focus on? Well, it seems obvious in this sort of market that you can only describe this product with a handful of words. How about "computer games", "games software" or "PC games"? They seem obvious don't they?

Are they are all good key phrases to use? Well no actually. "PC games" is fine but "games software" doesn't even make it, let alone be a popular phrase used! In fact "buy software", "discount software" and "software sales" get searched for quite regularly but never "games software"! Surprising isn't it?

Here's the knockout statement. Would you believe that there are about two hundred two, three or four word phrases that encompass the words "PC games"!? That's 200 different short phrases with "PC games" in them used by people when searching for games for the PC! How many of THOSE would you have guessed? (And no, they are not titles of games either!).

Examples are "best pc games", "pc games reviews", "old classic pc games" and "top selling pc games".

Beginning to see the picture? Which one of those 200 phrases will produce the most traffic if you were selling games for the PC?

And lastly on the 'games for the PC' theme, there is one key phrase that exceeds ALL of the above phrases by a factor of twenty!! In other words, if you'd chosen this phrase instead of one of the least popular listed for this theme, you would produce one thousand times more traffic, simply by knowing which phrase was the most popular for each search engine! That's the power of this technique! This is just an example. Some businesses will produce larger figures, some less.

And the most popular phrase used? Well, you'll have to find that one out for yourself. After all, you could be in competition and I'm not about to give away all the secrets for free! By the way, notice that ALL of this valuable information is only based around ONE key phrase that I mentioned (which was PC Games). Can you begin to imagine the additional traffic you can benefit from by exploring all the other words and phrases connected with this business?? Visualise that if you can!

Let me give you another real-life example. It's somebody else's business and illustrates almost the opposite of some of the 'rules' applied by people when searching. What do I mean by this? Well in the example above, it's interesting to note that people searched by generic name (eg PC games or computer games) rather than specific names (eg Tomb Raider or Pac Man). In this new example, a jewelry business, it was found that people search for "jewelry", "platinum jewelry" "silver jewelry" and  "gold jewelry" in that order.  But they also search for "pearl necklace" and "earrings". They don't search for "bracelets". So here it's just as important to know the specific items that are being searched for as well as the generic.

This is the kind of stuff that would be impossible to guess at.

So, where do you get hold of these key phrases and how much does it cost? Well it costs nothing like you think it might considering how important these key phrases are to your business. If people look for it, this service knows about it.

Searches can be done for as little as £5 ($6)! This will get you access to everything I discussed above associated with your business/product/service. So you will be able to search through some 300 million searches that are made every day. (To be honest with you, I believe this service is worth ten or even a hundred times more than what it costs at the moment. And I'm not just saying that to get you to buy. I was desperately looking for a way of finding out what people were searching for as I knew that this was the key to getting targeted traffic. I really didn't think that anybody knew how to get that information until I came across this company, completely by accident).

Find out how popular you are - Is travel more important than music ? Is film more important than sport ? Find out how popular your business/product/service actually is on the internet. Find out what people actually want! This information alone is priceless.

You get a FREE 500 word report on the most popular words used on search engines regardless of whether you purchase any of the reports. There is no obligation on your part and this report is sent to you FREE every week. 

Get your free report by clicking here

3.  Filling in all the blanks